October 28, 2026

Republicans spend $183 million on transgender-focused midterm ads

Republican groups aired about 217,000 transgender-related TV ads through Oct. 25, according to AdImpact; Democrats spent roughly $11 million on such ads, mostly in response.
Texas drew the largest share, with about $58 million spent on more than 50,000 airings targeting Democratic Senate candidate James Talarico.
An October AP-NORC poll found about 1 in 10 registered voters called transgender issues a top election concern, compared with roughly 8 in 10 who cited the economy or cost of living.

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