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September 23, 2026

New Campaign Launched to Protect Medicaid Coverage Amid Stricter Work Requirements

  • The 'Keep Your Care' campaign is aimed at educating Medicaid recipients about new work requirements starting January 1, 2024, with a budget of $2 million.
  • At least six states are enforcing immediate medical proof for exemptions, going beyond federal guidelines that allow self-attestation for the first year.
  • Health advocates warn that these stricter rules could lead to significant coverage loss, particularly for individuals with mental health or substance use disorders.

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