August 31, 2026

California Joins FTC and States in Lawsuit Against Amazon for Inflated Ad Prices

California Attorney General Rob Bonta announced the state's involvement in a lawsuit accusing Amazon of secretly inflating advertising costs and misleading over 1 million brands and sellers.
The lawsuit claims Amazon operated a first-price auction instead of the advertised second-price auction, charging advertisers their full winning bid nearly 80% of the time.
Regulators allege this deceptive practice has extracted tens of billions from advertisers, with higher costs likely passed on to consumers.

Read the news this way every day.

Concur organizes political reporting into clear stories and shows the sources behind each one.

Free. No ads.