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July 18, 2026
World Cup Viewership Shows Bipartisan Appeal Amid Trump's Involvement
- 49% of registered voters watched the World Cup, with 51% of Democrats and 47% of Republicans tuning in.
- The partisan gap in viewership was smaller than preferences for other sports, indicating broad appeal.
- 88% of viewers watched matches not involving the U.S., showcasing the tournament's international draw.
2 Sources
- World Cup audience stayed bipartisan despite Trump's prominent role, CNBC survey findsJul 18, 2026 at 12:00 PM · CNBC
- The World Cup proved immigration is a balance of multiculturalism and assimilationJul 20, 2026 at 4:00 PM · The Hill